August 16, 2012

Blue steel anyone? Here’s some recent work that we liked. This DPS ad was a nod to Zoolander fanatics and part of the launch campaign for one of the largest, most successful condo launches Toronto of 2012. The big idea here smartly targeted ladder climbers in the financial district. INDX quickly became a smart, focused campaign for the upwardly mobile-type who wants to live in the financial core of Toronto.